Sunday Business Post Monster Mash

Much to my misfortune, I caught the remaining 15 minutes or so of Resident Evil: Apocalypse on TV3 last Sunday evening.

And as I watched, the scene shifted to a stream of urgent staccato television news reports detailing the rise of the zombies. Through some nifty, but unexplained, spin-doctoring on the behalf of the evil Umbrella Corporation (which created the zombies in the first place), the reports are eventually dismissed as hoaxes.

But all the while, running in the background of this news sequence, is some ‘We Have Something Important to Say’ incidental music. I knew I recognised it, but couldn’t think from where.

And then it hit me: it’s the same music used in the ‘We Have Something Important to Say’ television and radio adverts for The Sunday Business Post, when in fact it may not actually have anything of great import to impart.

The movie dates from 2004, but the SBP adverts have been on the go for much longer – too long, probably – with the same music. So, was the music devised initially for the adverts and pinched by Sony Pictures, or is it an off-the-shelf piece of filler available for purchase to anyone?

And the above is not what SBP editor Cliff Taylor looks like when he’s been scooped, although it might well be applicable to some others around town.

http://www.sbpost.ie

http://en.wikipedia.org/wiki/Resident_Evil:_Apocalypse

http://www.rottentomatoes.com/m/resident_evil_apocalypse/