You don’t get owt for nowt

Next time you hear any business person dismiss the Republic of Ireland market because it “has a population smaller than Greater Manchester”, tell them to fire their entire marketing department.

The latest example of this was on (yes I’ll admit I was listening), RTE’s Marian Finucane show a couple of weeks ago. Some dimwit, and I can’t recall who, repeated this outdated gem of marketing drivel.

It only takes a moment to confirm that the population of Greater Manchester is 2.5 million – about 60% that of the Republic’s. If marketing departments believe 2.5 million isn’t far off 4.2 million, I’d hate to wonder how some chief executives think their businesses are doing.

http://www.gmep.org.uk/ccm/content/agma/vision-and-themes.en;jsessionid=515AFF608C6241F7CBD6DBDFC686195C